THE TEST BEFORE THE BEST PART

With STI cases on the rise, we needed a campaign to educate the Australian youth on what to do...before they do it.  The answer lied in getting them to think about getting tested differently from after they has done the deed to before by normalising pre-emptive STI testing. Beforeplay became one of the most important government campaigns post COVID and the winner of several gold EFFIES awards. 

And our campaign taught us an invaluable lesson in human psychology– Just like sex – timing really is everything.